The Comparative Study of Image Exaggeration in Old and New Iranian and Foreign Advertisement Based on Semiology

Authors

  • Seyyedeh Fatemeh Hosseini M.A graduate student in linguistics, central Tehran branch, Islamic Azad University, Tehran, Iran
  • Setareh Majidi Assistant professor of linguistics department, central Tehran branch, Islamic Azad University, Tehran, Iran

DOI:

https://doi.org/10.24297/jal.v6i3.5169

Keywords:

Advertisement, sign, exaggeration, text, non-text.

Abstract

This article has studied the image exaggeration in Iranian and foreign advertisement based on semiology. This study included articles and books that were written about semiotics, advertisements, and also exaggeration. “According to study results, while old and new Iranian and foreign advertisement has differed in latest decades, all of them have used exaggeration but in other way. In addition, there is relation between scientific use of exaggeration and modern societies.

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JOURNAL OF ADVANCES IN LINGUISTICS

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Published

2016-12-28

How to Cite

Hosseini, S. F., & Majidi, S. (2016). The Comparative Study of Image Exaggeration in Old and New Iranian and Foreign Advertisement Based on Semiology. JOURNAL OF ADVANCES IN LINGUISTICS, 6(3), 1070–1073. https://doi.org/10.24297/jal.v6i3.5169

Issue

Vol. 6 No. 3

Section

Articles

License

Creative Commons License All articles published in Journal of Advances in Linguistics are licensed under a Creative Commons Attribution 4.0 International License.