A THEORETICAL APPROACH TO THE TOURISM BUSINESSES MARKETING PLAN AND MANAGEMENT PROCESS

Authors

  • Yakup DURMAZ Hasan Kalyoncu University, Havalimanı Yolu Ãœzeri 8. Km. Gaziantep
  • Belma kuleoÄŸlu Gaziantep University.

DOI:

https://doi.org/10.24297/jssr.v4i2.3148

Keywords:

Marketing Plan, Marketing Management Process, Torusim Business.

Abstract

The aim of this study was to identify the importance of marketing plan and management practices at tourism businesses. To perform of this aim, the literature was searched and some related studies which  published at the marketing area were used. According to the results of the study, it was found that marketing plan and its management process is an important factor increasing both sales and profit rates at tourism busienesses.

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Author Biography

Yakup DURMAZ, Hasan Kalyoncu University, Havalimanı Yolu Üzeri 8. Km. Gaziantep

Faculty of Economics Administrative and Social Sciences
JOURNAL OF SOCIAL SCIENCE RESEARCH

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Published

2014-06-25

How to Cite

DURMAZ, Y., & kuleoÄŸlu, B. (2014). A THEORETICAL APPROACH TO THE TOURISM BUSINESSES MARKETING PLAN AND MANAGEMENT PROCESS. JOURNAL OF SOCIAL SCIENCE RESEARCH, 4(2), 580–583. https://doi.org/10.24297/jssr.v4i2.3148

Issue

Vol. 4 No. 2 (2014)

Section

Articles

License

Creative Commons License All articles published in Journal of Advances in Linguistics are licensed under a Creative Commons Attribution 4.0 International License.