Two-Sided Markets: Apples Digital Application Platform

Authors

  • Serkan Ada K.Maras Sutcu Imam University

DOI:

https://doi.org/10.24297/jssr.v1i1.3053

Keywords:

two-sided markets, network externality, resource-based view, digital application platform, case study

Abstract

Two-sided markets (or platforms) are defined as the platforms that provide goods or services to two distinct groups of customers, and that intermediate the transactions between these groups. Such platforms are of great importance in todays global business world and considerable amount of value is created by these platforms. The success of numerous firms in the business world, including but are not limited to Google, eBay, Amazon, Microsoft, Apple, Sony PlayStation, Visa, is mainly due to the advantages provided by the two-sided platforms. This paper is devoted to the two-sided markets phenomenon, its basic characteristics, architecture as well as mechanism. The paper explains the aforementioned information regarding two-sided markets by providing the case from Apples digital application platform. Furthermore, Apples competitive advantage stemming from this platform has been articulated by the theoretical perspective provided by the Resource Based View (RBV).

Downloads

Download data is not yet available.

Author Biography

Serkan Ada, K.Maras Sutcu Imam University

Assistant Professor, Faculty of Economics and Administrative Sciences, Department of Business Administration

Downloads

Published

2013-03-20

How to Cite

Ada, S. (2013). Two-Sided Markets: Apples Digital Application Platform. JOURNAL OF SOCIAL SCIENCE RESEARCH, 1(1), 14–20. https://doi.org/10.24297/jssr.v1i1.3053

Issue

Section

Articles