Determinant strategies in empowering batik craftsmen to increase competitiveness

Authors

  • Susi Hardjati Universitas Pembenguanan Nasional "Veteran" Jawa Timur
  • Ananta Prathama Universitas Pembangunan Nasional "Veteran" Jawa Timur
  • Kalvin Edo Wahyudi Universitas Pembangunan Nasional "Veteran" Jawa Timur

DOI:

https://doi.org/10.24297/jssr.v16i.8878

Keywords:

Competitiveness, SWOT, Semanggi Batik, Empowerment of Craftsmen

Abstract

Batik is one of the nation's great cultural heritage. Each region also has batik art. The city of Surabaya also has a unique batik culture, one of which is Semanggi batik. It is hoped that the batik business will encourage opportunities for people's economic strength and competitiveness. But in fact, the competitiveness of Semanggi batik products is low. This study aims to identify the strengths and weaknesses (internal environmental conditions) and to identify opportunities and threats (external conditions) of the semanggi batik craftsmen group as the basis for formulating strategies to improve competitiveness. The study used a qualitative approach with data collection techniques, focus group discussion (FGD), semi-structured interviews, observation, and document collection. Informants are determined using purposive. The data analysis uses interactive models and SWOT analysis. The results showed that the internal conditions that support the floating strength of semanggi batik include distinctive iconic motifs that distinguish them from other batik and batik coloring using organic materials. Opportunities that arise are export opportunities, city government support, support from other elements of society, and online marketing opportunities. While the existing weaknesses include the number of artisans, low digital-based marketing capabilities, batik motifs that have not been registered as intellectual property rights, limited production, and marketing volume, low capital. The threats that arise are the emergence of competitors and expensive production costs that affect the selling price of batik. The map of the internal and external conditions of the semanggi batik craftsmen is handy as a material for formulating strategy formulations in empowering semanggi batik artisans

Downloads

Download data is not yet available.

References

Dijana Oreski, 2012. Strategy development by using SWOT – AHP , TEM Journal – Volume 1 / Number 4 / 2012

Friedmann, John. 1992. Empowerment: The Politics of Alternative Development. Cambridge: Blackwell Publishers.

Mardikanto, Totok., 2012. Pemberdayaan Masyarakat dalam Perspektif Kebijakan Publik.Alfabeta. Bandung.

Moleong, 2012, Metodologi Penelitian Kualitatif, Bandung : Rosda

Pamungkas, Andriyani . 2010. Pemberdayaan Masyarakat Melalui Usaha Industri Kecil Batik Semarang16 Di Bukit Kencana Jaya Tembalang Semarang, Skripsi, Jurusan Pendidikan Luar Sekolah, Fakultas Ilmu Pendidikan Universitas Negeri Semarang, 2010

Sudantoko, Djoko.2011. Strategi Pemberdayaan Usaha Skala Kecil Batik di Pekalongan. Eksplanasi Vol.6 (1) hal.29 – 45 Eksplanasi Vol.6 No.1 ( Maret 2011) 29 - 45 , ISSN : 2087-9474.

Suharto, Edi. 2005. Membangun Masyarakat, Memberdayakan Rakyat. Bandung: PT. Refika Aditama

Downloads

Published

2020-10-19

How to Cite

Hardjati , S. ., Prathama , A., & Wahyudi , K. E. (2020). Determinant strategies in empowering batik craftsmen to increase competitiveness. JOURNAL OF SOCIAL SCIENCE RESEARCH, 16, 93-98. https://doi.org/10.24297/jssr.v16i.8878

Issue

Section

Articles