What Makes the Service Satisfactory? Simulation-Based Approach In Data Generation

Authors

  • Gorkem Sariyer Yasar University, Business Administration Department, Izmir.
  • Cagri Bulut Yasar University, Business Administration Department, Izmir.

DOI:

https://doi.org/10.24297/jssr.v5i2.3376

Keywords:

Simulation, Service Quality, Customer Satisfaction, Perceived Service Value, Word-of-mouth

Abstract

Increasing customer satisfaction, or satisfying customers needs and aspirations are the primary concern of the service industry. The proposed work defines the customer satisfaction via a utility function depending on the variables of service quality, perceived value of the service, and word-of-mouth. As an innovative approach, simulation techniques are used to obtain data of these variables instead of survey techniques.

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Published

2014-10-16

How to Cite

Sariyer, G., & Bulut, C. (2014). What Makes the Service Satisfactory? Simulation-Based Approach In Data Generation. JOURNAL OF SOCIAL SCIENCE RESEARCH, 5(2), 758–763. https://doi.org/10.24297/jssr.v5i2.3376

Issue

Section

Articles