PRICING DIGITAL PRODUCTS

Abstract

Digital products are the dominant force of tomorrow. Under this reality, companies need to take under consideration many new paragons in order to determine their pricing policy, which is quite different than the traditional one when we come to digital products. Several factors that determine digital pricing are discussed in this paper, although the subject needs a deeper approach. Social media and search engines are MSPs which are crucial in terms of pricing determination for digital goods, as they are the prevalent way these products are advertised via the internet.