Vol. 19 (2024)

Articles

• Impact of Social Media advertisement and influencers on Compulsive Buying Mediated by Materialism: The Moderating Role of Narcissism

  Maha Alajlan, Mahmoud Saleh

  1-13

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• Factors Impacting the Use of Donation-Based Crowdfunding Platforms in Saudi Arabia: The Case of Ehsan Platform

  Sahar Alshathry , Dr.Wafi Albalawi II

  14-29

  • PDF