Vol. 1 No. 1

Articles

• CONSUMERS PERCEPTION TOWARDS ONLINE SHOPPING- THE CASE OF PUNJAB

  Kanwal Gurleen Singh

  1-6

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• OWNERSHIP STRUCTURE & RISK IN INDIAN BANKS: A COMPARISON OF PRIVATE AND PUBLIC BANKS

  Gaurav Dawar, Swati Goyal

  7-12

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• Packaging -An Innovative source of Impulsive and Abrupt Buying Action

  Er.Varun Nayyar

  13-16

  • PDF

• Software Quality: A mosaic of abstractions

  Manpreet Singh Lehal

  17-20

  • PDF

• SOCIAL NETWORKING SITES AND CONSUMER ENGAGEMENT

  Dr.Rajesh Verma, Rahul Sharma

  21-25

  • PDF