The Impact of Firm Size and E-commerce Usage on Business Performance on Hospitality Industry: A case of Libya
DOI:
https://doi.org/10.24297/ijct.v13i3.2757Keywords:
E-commerce usage, Business Performance, Firm Size, Hospitality Industry.Abstract
The hospitality industry is major service sector in most of developed and developing countries in the world economy, and nowadays many hotels implemented e-commerce for their business models and gained great advantages and increase profitability. This study aims to examine the impact of firm size and e-commerce usage on business performance of hospitality industry in general and hotels in Libya in particular. A quantitative approach was applied on hotel industry in Libya, mainly those hotels that have previous practices and experience with e-commerce. The results shows that small and medium size firms in hospitality industry in Libya are facing similar challenges and obstacles to other small businesses when establishing e-commerce website, and also shows a strong relationship between e-commerce usage and business performance, and high increase in profitability when hotels implement e-commerce and start to conduct online bookingDownloads
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Published
2014-03-30
How to Cite
A. Said, M. A., & Azlinna Binti Aziz, P. M. D. N. (2014). The Impact of Firm Size and E-commerce Usage on Business Performance on Hospitality Industry: A case of Libya. INTERNATIONAL JOURNAL OF COMPUTERS &Amp; TECHNOLOGY, 13(3), 4265–4275. https://doi.org/10.24297/ijct.v13i3.2757
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Research Articles