An Offline SEO (Search Engine Optimization) Based Algorithm to Calculate Web Page Rank According to Different Parameters

Abstract

SEO stands for Search Engine Optimization. It is a technique that searches various web pages for specified keywords and ranks these Web pages according to some parameters. They are used to feed pages to search engines.  The main importance of SEO is that it helps to find the relevant data and increase the rank of a webpage in search engines’ results. In our paper, we develop a new algorithm M-HITS (Modified HITS) to provide the page rank. M-HITS Algorithm is a new version of HITS algorithm. It is developed by extending the properties of HITS algorithm.