The PESTEL Environment and Its Impact on the Value Created

Abstract

Any business lives in a well-defined global environment and conducts its activities in accordance with national and international conditions. However, certain standards of a political, economic, socio-cultural, ecological, technological and legal influence, the behavior of the company. Because, the specific effects of each variable are particularized by a mode and rhythm of intervention. The recourse to Checklists classifying the environmental variables in main categories, as model PESTEL proposes it, facilitates the various company-environment ratios. However, the aforementioned environment is hardly homogeneous, it is protean and its study returns to its decomposition. It is with such an effort of decomposition/differentiation that this paper is delivered. It is here question of the implications of an environmental evaluative approach about the creation of the value.