A to Z of Green Marketing in India

Abstract

From the time the industrial era started, humans have used nature selfishly. Man has been accused of heartlessly damaging the environment and has been found guilty of ruining the ecology. This has in turn reflected in the major calamities and catastrophe that we face today. The famines and floods or the melting of the glaciers are some of the examples of human carelessness. However it has become the need of the hour to focus on what can be done to tackle the situation at hand and focus on building a sustainable world. The following paper will try to 1) understand the term green marketing 2) focus on whether Indians are a green community 3) steps taken by government to ensure environment protection 4) how the Indian companies are responding green issues