RASHID, I. M. A., SHAM ABDULLAH, M. F., MOHD YUSUF, B. N. and SHAARI, M. S. (2014) “IMPACT OF SERVICE AND FOOD QUALITY ON CUSTOMER SATISFACTION AMONG GENERATION Y FOR THE FAST FOOD RESTAURANT IN MALAYSIA”, JOURNAL OF SOCIAL SCIENCE RESEARCH, 5(2), pp. 784–793. doi: 10.24297/jssr.v5i2.3380.