Upamannyu, Nischay Kumar. 2014. “FFECT OF BRAND IMAGE ON CUSTOMER SATISFACTION & LOYALTY INTENTION AND THE ROLE OF CUSTOMER SATISFACTION BETWEEN BRAND IMAGE AND LOYALTY INTENTION: A STUDY IN CONTEXT OF COSMETIC PRODUCT”. JOURNAL OF SOCIAL SCIENCE RESEARCH 3 (2):274-85. https://doi.org/10.24297/jssr.v3i2.3119.