Gengeswari K, Padmashantini P. Impact of Customer Retention Practices on Firm Performance in the Retailing Sector: A comparison between a foreign and home grown retailer in Malaysia. IJMIT [Internet]. 2013 Sep. 30 [cited 2024 Nov. 23];6(1):672-88. Available from: https://rajpub.com/index.php/ijmit/article/view/749