Ali Yab, Muhammad, Muhammad Ilyas, and Chaudhry Abdul Rehman. “Customer Based Brand Equity: Evidence from the Soft Drink Industry in Pakistan”. INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY 9, no. 2 (April 25, 2014): 1637–1647. Accessed November 23, 2024. https://rajpub.com/index.php/ijmit/article/view/2888.

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            <surname>Scott  A Nolte</surname>
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