Ibne-Ali Jaffari, S., F. Ahmad, M. Mehtab, and A. Iqbal. “IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY”. INTERNATIONAL JOURNAL OF MANAGEMENT &Amp; INFORMATION TECHNOLOGY, vol. 10, no. 3, Sept. 2014, pp. 1953-60, doi:10.24297/ijmit.v10i3.1659.