Salih Memon, Dr Mohammad, Dr.Nadeem Ahmed Bhatti, Aisha Bashir Shah, Maria Shaikh, and Dr.Faiz Muhammad Shaikh. 2017. “IMPACT OF MARKETING STRATEGIES ON CUSTOMER RETENSION IN COMMERCIAL BANK: A CASE STUDY OF HBL SUKKUR”. INTERNATIONAL JOURNAL OF MANAGEMENT &Amp; INFORMATION TECHNOLOGY 12 (1):3081-3112. https://doi.org/10.24297/ijmit.v12i1.6061.