ALI YAB, M.; ILYAS, M.; ABDUL REHMAN, C. Customer Based Brand Equity: Evidence from the Soft Drink Industry in Pakistan. INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, [S. l.], v. 9, n. 2, p. 1637–1647, 2014. DOI: 10.24297/ijmit.v9i2.2888. Disponível em: https://rajpub.com/index.php/ijmit/article/view/2888. Acesso em: 18 may. 2024.