GENGESWARI, K.; PADMASHANTINI, P. Impact of Customer Retention Practices on Firm Performance in the Retailing Sector: A comparison between a foreign and home grown retailer in Malaysia. INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, [S. l.], v. 6, n. 1, p. 672–688, 2013. DOI: 10.24297/ijmit.v6i1.749. Disponível em: https://rajpub.com/index.php/ijmit/article/view/749. Acesso em: 22 jul. 2024.