IBNE-ALI JAFFARI, S.; AHMAD, F.; MEHTAB, M.; IQBAL, A. IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY. INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, [S. l.], v. 10, n. 3, p. 1953–1960, 2014. DOI: 10.24297/ijmit.v10i3.1659. Disponível em: https://rajpub.com/index.php/ijmit/article/view/1659. Acesso em: 22 jul. 2024.