The Effectiveness of Facebook as a Marketing Tool (Saudi Arabia case study). INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY, [S. l.], v. 10, n. 2, p. 1815–1827, 2014. DOI: 10.24297/ijmit.v10i2.637. Disponível em: https://rajpub.com/index.php/ijmit/article/view/637. Acesso em: 16 jun. 2026.