Salih Memon, D. M., Ahmed Bhatti, D., Bashir Shah, A., Shaikh, M., & Muhammad Shaikh, D. (2017). IMPACT OF MARKETING STRATEGIES ON CUSTOMER RETENSION IN COMMERCIAL BANK: A CASE STUDY OF HBL SUKKUR. INTERNATIONAL JOURNAL OF MANAGEMENT &Amp; INFORMATION TECHNOLOGY, 12(1), 3081–3112. https://doi.org/10.24297/ijmit.v12i1.6061