KIR, B. and FARINA, I.A. 2016. How to Increase the Participation of Customers to Location-Based Mobile Marketing: The Case of an Emerging Country Turkey. INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY. 11, 5 (Nov. 2016), 3001–3021. DOI:https://doi.org/10.24297/ijmit.v11i5.4687.