[1]
Ibne-Ali Jaffari, S., Ahmad, F., Mehtab, M. and Iqbal, A. 2014. IMPACT OF CELEBRITY ENDORSEMENT ON BRAND EQUITY. INTERNATIONAL JOURNAL OF MANAGEMENT & INFORMATION TECHNOLOGY. 10, 3 (Sep. 2014), 1953–1960. DOI:https://doi.org/10.24297/ijmit.v10i3.1659.