TY - JOUR AU - Albarghouthi, Mohammed PY - 2016/06/23 Y2 - 2024/03/28 TI - DEVELOPING A CONCEPTUAL MODEL OF FACTORS AFFECTING SOCIAL MEDIA NETWORKING USAGE IN E-LEARNING AT TALAL ABU GHAZELEH UNIVERSITY COLLEGE OF BUSINESS (TAGUCB) IN BAHRAIN JF - INTERNATIONAL JOURNAL OF COMPUTERS & TECHNOLOGY JA - IJCT VL - 15 IS - 8 SE - Research Articles DO - 10.24297/ijct.v15i8.1502 UR - https://rajpub.com/index.php/ijct/article/view/1502 SP - 7021-7027 AB - <p>Social networking has become pervasive in all sectors in the 21<sup>st</sup> century. The Kingdom of Bahrain is experiencing a big wave in reference to the use of social media networking in the context of a classroom.  Indisputably, an innovative learning environment will be provided if this technology is astutely used. Within the e-learning environment, the technology acceptance model (TAM) has been heavily used to examine the acceptance of different types of technologies.</p><p>As such, this study aims at discussing the main factors that affect usage of social media networking in e-learning by students and educators at the Talal Abu-Ghazaleh University College of Business (TAGUCB). Based on TAM, a proposed conceptual model of social media usage in e-learning is developed</p> ER -